PROJECT INFORMATION
September 16th 2008 / Sassuolo, MO
PROJECT DESCRIPTION
To present the new corporate structure and media industry professionals, the historical serigraphy industries Tosi Sassuolo organized an event called “Work in Progress.”
The project involves the construction of several high-fun interactive installations with the aim to give our guests creativity through play and fun. The facilities are designed to allow visitors to participate directly in the creation of the visual result, through the emission of sounds and through movements.
TECHNOLOGY
Grass – interactive installation
In this installation the grass projected on the wall moves to the passage of visitors. The technology runs on a program designed to fuse creative * lab that processes images captured from a video camera and translates movement of the grass that the passage of visitors seems to move in the wind.
Cube – interactive installation
On the faces of a cube, reproduced in 3D and projected onto a display panel, is reproduced the logo lab Tosi different styles, picking up the cube and move freely in space, the visitor will see the cube shown repeating the same movements.
Visuals – Installation audiovisual
These deployments are based on the interaction between visual effects and music. Each effect, change color or shape change of the elements that make up the work, correspond to peaks of different frequencies that make up the sounds detected.
Virtual Blow – Interactive installation
The images projected on the panels react when the fan. The column of smoke moves in a more or less accentuated depending on the intensity of the wind passing through the branches of the tree represented near.
Other facilities
Balls is an interactive video installation created by aligning videowall 16 to form a single screen on which the projection of the spheres in motion that change size depending on the noise in the room: the more noise is created by the more kinetic movement increases.
Birds is a virtual picture projected onto a wall where you play the flight of birds. Software generates the movements of flocks at random, reproducing the movements of the wings and travel in space.
SERVICES
Concept of the installations, technical planning and supervising the installation. All software used for the installations were created by melted * creative_lab.
CREDITS
CLIENT:
Tosi Lab.
EVENT ORGANIZER:
Giovannirossistudio.
TECHNICAL PARTNERS:
Lorri Mediaservice,
ERA Emilia Romagna Allestimenti.
CATERING:
Bibendum.
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